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Noonchi Meaning

Noonchi is one of the most commonly-used term in South Korea.
People implicitly think that one should have noonchi. Noonchi can be parted in two dimension: noonchi ability and noonchi attitude.
Noonchi ability is understanding other’s feelings and intentions, grasping the situation mood and doing things promptly. It needs all these components : sense-making, understanding and instantness. Noonchi ability can be expressed as ‘fast noonchi’ and ‘no noonchi’.
Noonchi attitude is an attitude that shows an endeavor for one to grasp other’s intentions or feelings. Noonchi attitude can be presented as ‘see or not’. Noonchi ability and noonchi attitude bring different feelings. If one has no noonchi ability, people would feel stuffy and worried. One without noonchi ability probably can make mistakes. However, if someone grasps one’s Noonchi attitude, they would feel uncomfortable and annoyed. People would think that they are the reason of other’s noonchi attitude.


 Although Noonchi attitude and Noonchi ability have different dimensions, a lot of Koreans are confused of them because they say that Noonchi ability or Noonchi attitude are the same “Noonchi,” omitting the last part. Another reason is thre are few researches on it. Noonchi is a well-known term for Koreans, but its construct terms is yet defined. Although Sangjin Choi and some researchers have tried to define its construct with academic concepts and methods, their research results were few. Academic approaches were few, but Noonchi works abroad in  relationships.

People’s different understandings bring other problems. For example, if  someone said Noonchi is a bad thing and others said it is a good thing, they think with different frames. The former one is about “Noonchi attitude”. Noonchi attitude is an attitude that shows an endeavor for one to grasp other’s intentions or feelings. If someone grasp one’s Noonchi attitude, they would feel uncomfortable and annoyed. The latter’s good thing is “Noonchi ability”. Noonchi abilities are understanding other’s feelings and intentions, grasping the situation mood and doing something promptly. People estimate that one who has too much Noonchi attitude is bad. It looks diffident. On the other hand, people appraise that one have high Noonchi ability is very good. A HR manager said that he thought the most important competence in a company is Noonchi ability. He believed that even if a candidate had not graduate from a university, a man with Noonchi ability would work better than university graduate who is without Noonchi ability.

I still need to collect more cases and to conceptualize “Noonchi” in a more detailed way. I believe that my research about "Noonchi" will help the people who are afflicted by lack of Noonchi ability.
Noonchi Meaning Noonchi Meaning Reviewed by Lala on 05:19 Rating: 5

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